Are Marketing Directors rising to the challenge of Search Engine Optimization | Geek Speak Pro

    Tech Speak for you Geeks

    In the current economic environment it is widely know that most organizations are being forced to reduce costs in order to stay solvent. One of the first budgets to be reduced is often the marketing one as the impact of shrinking it is less obvious than a lot of

    the others. The results are often only seen further down the line and to cash strapped companies it is repeatedly the easiest conclusion to make.Only the most efficient marketing can therefore be undertaken but are marketing businesses aware of what the more cost effective methods of

    are? As website purchases continue to grow hugely in the vast majority of product areas this must certainly be the best area for most to focus their concentration, and any reduced marketing budget on.

    However marketing professionals are not liable to be skilled in the new techniques of search engine optimization, repeatedly the most cost effective way to promote your products on line. They are more likely to be using costly and sometimes less than productive “pay per click” services if they have even thought directly about improving customers from their website at all.

    One alternative they may think about at this stage is to consult their web designer, an approach that may sound, initially, quite sensible. However the web designer is generally very focused on the technical performance of the website itself and not used to considering the needs of a customer and how they may be brought to the site. Their abilities lie in their coding not in client behavior analysis. So other options for the Marketing Professionals are to either buy in the SEO service from one of the

    providers promoting themselves on the internet of course, or instead bring the skills in house.

    There are some very good search engine optimization training courses available now and the business should consider either putting one of it’s current employees through such a course or on the otherhand taking on a new member of staff who has equipped themselves with the skills in optimization via such a course.Investment in training in this hard climate may not at first seem wise but taking into account the enormous benefits that can be achieved by good S rankings at relatively low costs it may be that there is soon a large demand for people trained in this new skill. This in turn could open up new career opportunities for lots of people who would not have thought the internet a suitable setting for their new career.

    Posted in

    | 02 25th, 2011 |

    Leave a Reply

    Your email address will not be published.

    Are Marketing Directors rising to the challenge of Search Engine Optimization | Geek Speak Pro

    Tech Speak for you Geeks

    In the current economic environment it is widely know that most organizations are being forced to reduce costs in order to stay solvent. One of the first budgets to be reduced is often the marketing one as the impact of shrinking it is less obvious than a lot of

    the others. The results are often only seen further down the line and to cash strapped companies it is repeatedly the easiest conclusion to make.Only the most efficient marketing can therefore be undertaken but are marketing businesses aware of what the more cost effective methods of

    are? As website purchases continue to grow hugely in the vast majority of product areas this must certainly be the best area for most to focus their concentration, and any reduced marketing budget on.

    However marketing professionals are not liable to be skilled in the new techniques of search engine optimization, repeatedly the most cost effective way to promote your products on line. They are more likely to be using costly and sometimes less than productive “pay per click” services if they have even thought directly about improving customers from their website at all.

    One alternative they may think about at this stage is to consult their web designer, an approach that may sound, initially, quite sensible. However the web designer is generally very focused on the technical performance of the website itself and not used to considering the needs of a customer and how they may be brought to the site. Their abilities lie in their coding not in client behavior analysis. So other options for the Marketing Professionals are to either buy in the SEO service from one of the

    providers promoting themselves on the internet of course, or instead bring the skills in house.

    There are some very good search engine optimization training courses available now and the business should consider either putting one of it’s current employees through such a course or on the otherhand taking on a new member of staff who has equipped themselves with the skills in optimization via such a course.Investment in training in this hard climate may not at first seem wise but taking into account the enormous benefits that can be achieved by good S rankings at relatively low costs it may be that there is soon a large demand for people trained in this new skill. This in turn could open up new career opportunities for lots of people who would not have thought the internet a suitable setting for their new career.

    Posted in

    | 02 25th, 2011 |

    Leave a Reply

    Your email address will not be published.