Tech Speak for you Geeks
Marketing on the web encompasses far too many areas for any one person
to effectively learn and become an expert. Yet – if your site, landing
page, or sales letter is not converting, then no amount of traffic will
ease your pain. There are many things that go into good copy, and one of
those things is knowing what your market wants, and when you do just
give it to them. Copywriting needs to be learned, it has different
goals, and is not the same as writing an email or letter to a friend.
There are many aspects to copywriting, but generally speaking you’re
engaging in persuasion and selling, without selling, and you’re touching
on the reader’s subconscious. Now, we’ll just hit on some points about
copywriting that you can use as a springboard to discover more on your
own. For example, if your product is about , then you can talk to other experts & help them record their audio testimonial, so that you don’t completely depend on them.
When you create a sales copy to sell a product/service, it’s
you talking about the benefits to your prospect, one on one. Prospects
will begin to consider your product even more if there are outside
forces supporting it. Or, rather, testimonials will really get the point
across that others support your product. You could write the most
convincing sales copy, but if you don’t get anyone to agree with you,
you may not get the sale you wanted. All it takes to receive
testimonials is to get an expert in your field or even a customer of
yours to leave one. The testimonials you get shouldn’t be too big. Just
six or seven sentences is al you need, as long as it conveys how the
customer found the product useful. With experts, giving them a replica
of your product can be a great way to get a reviewed testimonial. Every
testimonial should contain different aspects of the product. Audible
testimonials are even more convincing to a prospect.
You need to master the skill of creating exciting headlines as you will
then be able to easily attract the attention of your potential clients.
So learning to write a profit pulling headline is a great skill that
will help your sales letter stand out. Additionally, you also need to
know how to write effective headlines because your sales pages will also
contain plenty of sub-headlines. An excellent option is to study the
headlines in the printed press so you can see how these headlines are
actually crafted. Alternatively, you can also research online to find
examples of headlines. Having a good headline makes the difference
between the success and failure of your copy. Let’s say your sales copy is promoting a product in the
niche the headline should talk about the exact USP or the unique selling point of this product to actually make it interesting.
You must keep in mind the AIDA formula when writing your
sales copy. What your goal should be is to take your visitors through a
series of emotions from capturing their attention, creating interest,
causing desire and last but not least, stimulating them into action. It
doesn’t really matter if your sales page isn’t short. You need to make
sure that your message reaches your reader, which is the important
factor. You also need to make sure you are answering all their
questions, so that there are no obstacles in them taking action.
Copywriting is challenging
and can be hard, and there are a lot of people who have tried it and
abandoned it. Don’t make the mistake of jumping ahead with it, learn the
basics and get them down solid. You need to have a solid foundation in
this stuff, then you can learn more and get some experience. It doesn’t matter what product you are selling, like for example, you could be selling an ebook on
and still be able to sell it better with the sales letter.
| 07 2nd, 2010 |