Keys To Writing Unique Google AdWords Ads | Geek Speak Pro

    Tech Speak for you Geeks

    It’s true that some AdWords PPC advertisers can have difficulties with composing a good ad. You don’t get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. Anyone inexperienced with copywriting or classified ad principles has their work cut out for them. Writing effective ads isn’t hard to do, and we’ll show you a few AdWords ad copy tips that hopefully will help you wth your future campaigns.

    When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. You will get the results you desire when you remember to avoid being general and vague in your ads. For instance, if you’re selling a specific type of shoe, then you’ll have to create your ad with that product in mind. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. That is why you need to marry the product, keywords, and the ad copy. Therefore you need to have a set of keywords ready for the type of products you’ll be promoting, so that you can write an ad for each of those keywords. The strength of your quality score will reflect the degree of ad group organization as well as the relevancy of your campaign, etc. Before your campaign ever goes live, Google will analyze everything and let you know about your quality score. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Also, don’t mistake product benefits from the features it offers. Don’t forget that you can always test your ads with all PPC platforms. You can study other ads if you like, but no matter what you do make sure you test only the strongest benefits. After you write an ad, step back and read it several times and make sure you that it says exactly what you want it to say. No matter what you need to split test all of your ads for maximum optimization and conversions.

    Believe it or not, certain aspects of a story are highly effective with some markets. It’s much easier than you may be thinking. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. Of course you can always split test this, but you should try it because it is very powerful when done just right. You are capable of writing terrific AdWords ads, and all you really need to do is learn and practice.

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    Posted in

    | 10 25th, 2010 |

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    Your email address will not be published.

    Keys To Writing Unique Google AdWords Ads | Geek Speak Pro

    Tech Speak for you Geeks

    It’s true that some AdWords PPC advertisers can have difficulties with composing a good ad. You don’t get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. Anyone inexperienced with copywriting or classified ad principles has their work cut out for them. Writing effective ads isn’t hard to do, and we’ll show you a few AdWords ad copy tips that hopefully will help you wth your future campaigns.

    When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. You will get the results you desire when you remember to avoid being general and vague in your ads. For instance, if you’re selling a specific type of shoe, then you’ll have to create your ad with that product in mind. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. That is why you need to marry the product, keywords, and the ad copy. Therefore you need to have a set of keywords ready for the type of products you’ll be promoting, so that you can write an ad for each of those keywords. The strength of your quality score will reflect the degree of ad group organization as well as the relevancy of your campaign, etc. Before your campaign ever goes live, Google will analyze everything and let you know about your quality score. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Also, don’t mistake product benefits from the features it offers. Don’t forget that you can always test your ads with all PPC platforms. You can study other ads if you like, but no matter what you do make sure you test only the strongest benefits. After you write an ad, step back and read it several times and make sure you that it says exactly what you want it to say. No matter what you need to split test all of your ads for maximum optimization and conversions.

    Believe it or not, certain aspects of a story are highly effective with some markets. It’s much easier than you may be thinking. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. Of course you can always split test this, but you should try it because it is very powerful when done just right. You are capable of writing terrific AdWords ads, and all you really need to do is learn and practice.

    Awesome URLs:

    Posted in

    | 10 25th, 2010 |

    Leave a Reply

    Your email address will not be published.